Latest Buzz on University Campuses…. SOYLENT

Posted by on Oct 7, 2013 in Blog | 0 comments

Latest Buzz on University Campuses…. SOYLENT



    Food substitute
  • Soylent is a food substitute intended to supply all of a human body’s daily nutritional needs, made from powdered starch, rice protein, olive oil, and raw chemical powders. 
    Not exactly euphoric looking is he!
    I think he needs to add a ingredient that gives one a feeling of “well being”.

    For the past five months, Rob Rhinehart has lived off Soylent, a milky mixture of vitamins and minerals he developed. He says it contains all the human body needs to be completely satiated and nutritionally balanced — and he believes it will change the way we eat.


    “It started as a personal need for myself,” says Rhinehart, a 24-year-old software engineer based in San Francisco. “My diet before was pretty poor. I ate mainly convenient cheap foods because I wasn’t really that into food.”

    I suspect the company took their name from the 1973 film classic SOYLENT GREEN.
    Soylent Green is a 1973 American science fiction film directed by Richard Fleischer and starring Charlton Heston and, in his final film, Edward G. Robinson.  A very good sci fi flick!
    In 2022, with 40 million people in New York City alone, housing is dilapidated and overcrowded; homeless people fill the streets and food is scarce; and most of the population survives on rations produced by the Soylent Corporation, whose newest product is Soylent Green, a green wafer advertised to contain “high-energy plankton“, more nutritious and palatable than its predecessors “Red” and “Yellow”, but in short supply.
    Soylent green.jpg
    • 10,000+backers
    • $1,000,000+of $100,000 goal
    Funding successful!
    With your help, our 30-day funding campaign kicked off a revolution in nutrition.
    Order now and receive your Soylent in early 2014.  US-only for now, International availability mid-2014.

    Have questions about Soylent?  Please check out our blog for more information!

    Shipping and manufacturing process update on the blog


    What if you never had to worry about food again?

    For many people, on many occasions, food is a hassle, especially when trying to eat well. Suppose we had a default meal that was the nutritional equivalent of water: cheap, healthy, convenient and ubiquitous. Soylent will be personalized for different body types and customizable based on individual goals. It allows one to enjoy the health benefits of a well balanced diet with less effort and cost.

    Soylent Version 0.8

    For anyone who struggles with allergies, heartburn, acid reflux or digestion, has trouble controlling weight or cholesterol, or simply doesn’t have the means to eat well, soylent is for you.

    Soylent frees you from the time and money spent shopping, cooking and cleaning, puts you in excellent health, and vastly reduces your environmental impact by eliminating much of the waste and harm coming from agriculture, livestock, and food-related trash.

    There are problems with the current state of food

    50% of the food produced globally is wasted, and food makes for the largest component of municipal garbage. If not for this waste there would be plenty of food to adequately nourish everyone alive. 2 million people are killed annually by smoke inhalation from indoor cooking stoves alone. 70% of americans are overweight or obese. 1 in 7 people globally are malnourished, and 1 in 3 in the developing world suffer from deficiency. Countless others are living hand-to-mouth, subsistence farming, hindering economic development. Even in the developed world, agriculture is the most dangerous industry to work in by occupational injuries and illnesses, and obesity is on the rise.

    By taking years to spoil, dramatically reducing cost, and easing transportation and storage, soylent could have a dramatic effect on hunger and malnutrition. Proceeds from the purchase of soylent enable us to work with aid partners and reduce hunger and environmental impact both in the United States and the developing world.

    Think about what the future of food looks like. Imagine everyone having a customized, efficient, nutritious default diet and the freedom to eat for leisure as desired. It is a bright, healthy future indeed.

    Have questions about Soylent?  Please check out our blog for more information!

    What the early adopters are saying

    “I’ve lost weight. I have lots of energy…Drinking soylent allows me to feel in a precise manner the difference between actual biologically-motivated hunger and the simple wanting of food.”

     “The cognitive effects are extremely noticeable, in fact the most noticeable for me.”  

    “So far I’ve noticed a lot of what you all have been mentioning: healthier skin, less fatigue, focus even with less sleep.”

    “My mood experience! It has improved a lot lately. And by a lot, I mean A LOT.” 

    “The beauty of Soylent is that it is essentially flavorless thus allowing the user to customize from glass to glass. Anything we consume should be enjoyable.”

    “The taste is awesome.” 

    “The time and money saved is making me really happy. Especially the time.”

    “As a Biologist/Chemist I approve of Soylent and really want to start using it.”

    Media Coverage


    Chan notes that there’s no evidence that the consistency of food, be it liquid or diet, affects health or nutrition.
    I asked Mirtallo if I could live a healthy life just drinking medical food from here on out. “You can completely,” he says.

    Soylent contains all the nutritive components of a balanced diet but just a third of the calories and none of the toxins or cancer-causing stuff you’d usually find in your lunch of processed foods.

    “This is absurd,” [Rob] thought. “Why am I working on wireless networks? People don’t need better wireless networks. People need better food.” Food, he already knew, wasn’t only a problem for the hungry and the sick.

    We’re not just too busy to cook and clean up. In Rhinehart’s view, the act of eating is a task that technology can make more efficient—or eliminate entirely. It also reflects fears about scarce resources: the worry that we may not have enough food, or the infrastructure to distribute it, to feed Earth’s growing population reliably.

    The Team

    Rob Rhinehart – CEO

    Rob is a Y Combinator alumnus with professional experience in electrical engineering, computer science and entrepreneurship. Lacking the means to eat well, he invented Soylent as a more efficient approach to nutrition and hopes to use it to reduce the global disparity of health.

    Matt Cauble – COO

    Matt graduated from Georgia Tech in 2011 with a degree in Industrial and Systems engineering. He has worked in finance, procurement, and logistics. Most recently, Matt was part of Y Combinator in the Summer of 2012. Matt is responsible for internal project development and marketing for Soylent.

    John Coogan – CTO

    John manages Soylent’s web presence which includes sales, finance, and marketing.  Prior to Soylent, John has  worked in finance, as well as mid and early stage technology companies.  He has an Economics degree from Northeastern University and is enamored with Big Data and anything that increases his efficiency.

    David Renteln – VP Business Development/Sales 

    David brings broad experience in operations and sales to Soylent where he sets up strategic business partnerships and drives the sales channels. Prior to this, he was the first employee at a biotech devices start up and co-founded an education technology company. David graduated from Harvard with a degree in Human Evolutionary Biology, where he also served as President of the Harvard Rugby Team.

    Julio Miles – VP Customer Success 

    Julio manages communications between the Soylent team and our supporters and customers.  A 3 year veteran sales engineer  in the desktop videoconferencing market, he graduated from UC Santa Cruz in 2010 with a degree in Art History.

    Risks & Challenges

    Funds raised from the campaign will be used primarily to cover up front manufacturing costs, meaning the price will decrease with time and scale.

    Soylent will be produced in an NSF approved facility with FDA approved components with strict regulatory controls ensuring safety.

    All scale production efforts have the potential for setbacks including supplier issues, manufacturing issues, sourcing, contaminants, and proper control.

    Delays are possible, but we are already working with industry experts to ensure a smooth initial manufacturing run.

    Soylent is not intended to diagnose, treat, cure, or prevent any disease.

    Have questions about Soylent?  Please check out our blog for more information!



    • $65One Week Supply of Soylent ($3.10 per meal)We’ll ship enough Soylent to replace one full week’s worth of meals. Shipping included. (US only for now)Estimated Delivery: December 20136467 claimed
    • $130Two Week Supply of Soylent ($3.10 per meal)Fourteen days of Soylent (US only for now)Estimated Delivery: December 20131253 claimed
    • $255One Month Supply of Soylent ($2.83 per meal)We’ll ship enough Soylent to fully replace one month’s worth of meals. Shipping included. (US only for now)Estimated Delivery: December 20132854 claimed
    Order now and receive your Soylent in December!

    Frequently Asked Questions

    • Is it safe?
    • What is the nutritive content of Soylent?
    • How do I eat it?
    • How much comes in an order?
    • When will my order ship?
    • Is there a Vegan version of Soylent?
    • Can I purchase Soylent outside the United States?
    • What happens when I run out of Soylent?
    • I have a question that isn’t listed here.
    • Do the weekly/monthly rewards include a t-shirt?
    • Do you have different formulas for men and women?
    • Is there any soy in Soylent?
    • What is Soylent?
    NOW REALLY HOW GOOD CAN powdered starch, rice protein, olive oil, and raw chemical powders TASTE?

    Certified All Natural Organic Flavoring       Vegan  –  Gluten Free  –  Kosher -Non Allergenic











    Jerry Picture 2


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